Caviar20
Toronto, ON
2019 - 2021
About Caviar20
Caviar20, an online gallery founded in 2009 by Troy Seidman became a long-term client with Art Collision between 2019 and 2021. While the founder has a particular interest in sculpture and abstraction of the '60s and '70s, he has also handled turn-of-the-millennium blue-chip artists, emphasizing works created between 1965-2005.
Caviar20 had been in the art space for 10+ years before Art Collision stepped in to help out with its digital presence. We were tasked with ensuring that the Caviar20 website reflects their progressive identity while also doubling up as an e-commerce front to generate online art sales.
Innovation
Crypto Payments
Caviar20 accepts payments via cryptocurrency. Art buyers can choose to pay with Bitcoin and Ethereum thanks to a partnership between Shopify and Coinbase. This decision celebrates the union between the traditional and the digital art market.
Services Delivered
Website Development
Complete website with e-commerce reflecting Caviar20's progressive identity. Internal team training to manage and grow the website.
E-commerce Experience
Reorganized collections and inventory, built mega menu and custom pages. Payments via VISA, Mastercard, Bitcoin and Ethereum.
VR Exhibitions
3 shows in ArtGate VR (2019, 2020, 2021) and digital booth (Artland, 2021). Including Charles Pachter, New Erotic and Frank Stella.
Marketplaces & E-commerce
Inventories listed on Artsy, Artnet, 1stDibs and Artspace to maximize visibility and sales.
VR Exhibitions
Charles Pachter: Collected Works
New Erotic
Frank Stella
Art Toronto
We have worked with ArtCollision for the planning, execution and management of our digital strategy. They have not only produced excellent results but continue to impress us by finishing tasks in a timely manner and achieving goals. The company is not only well-versed in the intricacies and opportunities in the digital realm for art galleries, but they are simultaneously shaping trends and influencing future possibilities. ArtCollision is affordable, innovative and responsive...needless to say, highly recommended.
Troy Seidman
Director of Caviar20
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